Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...

For years, Google dominated search with little opposition. The format faced little disruption, always a bunch of blue links. And the company’s multi-billion dollar deals with Apple cemented its lead.

Google is testing the integration of the Discover feed into its desktop homepage. The Discover feed is designed to keep users engaged by providing personalized content. A desktop version of Discover ...