"But on the black background some might see it as white." He even speculated, perhaps jokingly, that the white-gold prejudice favors the idea of seeing the dress under strong daylight. "I bet ...

Some saw it as blue and black while others saw it as white and gold. So how did this craze ... it’s all about how your brain perceives the background lighting of the photo.

White and gold? Or blue and black? Dress pic spawns social media dust-up. — -- It's the dress that broke the Internet. An overexposed image of a $77 dress has spawned millions of social media ...