"But on the black background some might see it as white." He even speculated, perhaps jokingly, that the white-gold prejudice favors the idea of seeing the dress under strong daylight. "I bet ...

The user known as "Swiked" on Tumblr posted the image with the text, "guys please help me - is this dress white and gold, or blue and black?" The situation began when a Scottish singer ...

The entire internet is confused about this dress. Do you see it as white and gold or black and blue? Some even see it as blue and gold. We know that the actual dress - from British retailer Roman ...

The TL;DR is that high contrast between background and text colors is important, and that for many users, black text on a white background is a) most legible and b) most professional-appearing.

Some people see a white and gold dress in dark shadow ... t give many clues about the ambient light in the room. Is the background bright and the dress in shadow? Or is the whole room bright ...

"Other people are deciding that it is less illumination on a white/gold dress (it is in shadow, but more reflective)." In other words, our individual sensitivity to the blue background lighting of ...