The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...

Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown. The BrandZ Most Valuable Global Brands report was based on a combination of ...

In addition, Ward Simmons has been promoted to president of Moleskine America. Simmons, who had previously served as senior ...

It communicates what your brand can offer, that your competitors cannot and is valued by your target audience, i.e. it differentiates your brand from the competition – the DNA of your brand.

College basketball is typically consumed and enjoyed by its American market, but several programs have built a global brand after decades of success. Thirteen programs stand out with the biggest ...