The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from Interbrand. The annual report was based on an in-depth analysis ...
Renowned Italian bakery Bauli is undergoing a brand transformation to enhance its global market presence. By highlighting its ...
In addition, Ward Simmons has been promoted to president of Moleskine America. Simmons, who had previously served as senior ...
It communicates what your brand can offer, that your competitors cannot and is valued by your target audience, i.e. it differentiates your brand from the competition – the DNA of your brand.
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