Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Generic brands, sometimes referred to as "private label" or "store brands," are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

As store brand products take up a larger share of consumers’ shopping carts, retailers are beefing up their private-label offerings with new brands that are increasingly taking on a similar look.

Inflation was high, economic growth was stagnant, and food prices were soaring: It was the 1970s, and everyone needed to eat to stay alive, but no one had any money. So a few enterprising grocery ...