Whether buyers refused just tan or gray appliances or all colors, GE isn`t sure. (Forty-four percent of the people who looked at appliances in the new colors said they did not buy because the ...

Now GE Appliances’ budding new Café line is attacking the market with a vengeance, launching with a black and white version and promising an assortment of four new color hardware colors soon ...

In a sea of brushed silver, white and beige, GE hopes to stand out from the refrigerator pack by offering a splash of color. Fridges in its Artistry line of kitchen appliances, which already sport ...

The move toward color in appliances, says Wayne Davis ... So naturally, when I moved into a two-bedroom in 2012 that boasted a GE Monogram with French doors and a Samsung range, it felt as ...

If you live in Louisville metro, chances are you have heard of GE Appliances or know one of the more than 8,500 people the appliance manufacturer employs in the area. For the past 70 years ...