The Baby On Board sign soon became part of Lerner's Safety 1st brand, a brand he started to market child safety devices like soft corners for tables, child locks for cabinets, and the like.

I think it is about time people realised the origin of all those ridiculous "baby on board" signs (and such inevitable copy-cat idiocies as "mother-in-law in boot" and "rottweiler on board").

The story behind those ubiquitous “Baby On Board” decals is far from boring ... and ends with a childless man who mass marketed the iconic sign selling his sprawling Miami Beach mansion ...

The story behind those ubiquitous “Baby On Board” decals is far from boring ... and ends with a childless man who mass marketed the iconic sign selling his sprawling Miami Beach mansion ...

Driving around, you'll see all sorts of things on cars, from funny bumper stickers to eyelashes on headlights, and of course, the classic "Baby On Board" sign in the window. Most people think the ...

Many parents may not realize it, but those “Baby On Board!” signs that are showing up in the rear windows of an increasing number of motor vehicles are illegal. A Bucks County state legislator ...

Nearly two million drivers have had accidents due to ‘Baby On Board’ signs and children’s toys that obscure their view, according to alarming new research. One in 20 motorists says stickers ...

Probably the most disturbing news item I read this past week that didn’t involve pro football concerned Baby on Board signs. The story wasn’t about those yellow signs that decorated the rear ...

Nikki revealed that the idea that these signs are essential for paramedics is nothing more than a myth. "You might have heard that you NEED a 'Baby on Board' sign on your car in case of an ...