"It was news to me. It's not authorized. You can't have a FUBU story without Daymond John, the founder and the CEO, so I thought it was clickbait. It's definitely not for you, by me." Adding that ...

The "For Us By Us Hip-Hop Awards Weekend," set for Aug. 14-17, is being sponsored and largely organized by the For Us By Us Network, an offshoot of the FUBU apparel company. Roberto “Rush ...

There’s no myth behind Daymond John’s success. The founder of FUBU turned a $40 hustle into a global fashion empire and went ...

The story behind the famed FUBU (For Us By Us) brand is set for a television treatment. According to Deadline, a scripted series exploring the business is planned from Ted Field’s Radar Pictures ...

In an effort to do that, this year’s ATLFW — happening Oct. 2-7 at Interlock Tower and other venues — features runway returns of iconic brands FUBU and Coogi after nearly two decades.

Four friends from Hollis, Queens made their mark on the fashion world in a major way in 1992, when they launched FUBU, a sportswear brand inspired by hip-hop culture. In the decades since ...

ATLANTA — On the heels of Paris Fashion Week, with its polished runways and couture designers, an iconic ’90s streetwear brand staged its comeback thousands of miles away under a notably ...

EXCLUSIVE: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand. The Fubu (For Us By Us) series will ...

Back in the day, FUBU was among the who’s who of brands that made a noticeable way in a fashion world not ready to fully embrace hip-hop. Yet, despite a rough start, it emerged as a global force ...

Armed with an eye for the past, present, and future, FUBU is making its stateside return in a major way at Atlanta Fashion Week 2024. The iconic fashion brand, known for its “For Us ...

FUBU, launched in 1992 by Daymond John, Keith Perrin, J. Alexander Martin, and Carl Brown, has enormously shaped fashion in hip-hop by being a voice for Black culture and inspiring considerable ...