A car's logo is its face to the world ... He aimed to avoid association or confusion with similar foreign names, especially ...

The first-ever lawsuit involving a foreign auto manufacturer in ... 48.2 per cent said they did not know the car at all. Toyota registered its logo in 1990 and the registration is effective ...

Historically, the Japanese auto market has been a tough nut to crack for foreign automakers. The country’s buyers have a reputation of preferring driving vehicles from domestic companies.

No longer. Over the past two decades, enticed by cheap labor and massive incentives, a second auto industry has emerged: nonunion, Southern-based, and foreign-owned. Large plants, with names of ...