Fireman Sam dropped as fire service mascot because he 'may make people feel excluded' Chief Fire Officer says character 'doesn’t reflect the fire service today' Sarah Jones.

PC fire chiefs BAN mascot Fireman Sam because he’s too male and puts women off joining. Rob Pattinson; Published: 22:30, 10 Sep 2019; Updated: 15:14, 11 Sep 2019; ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

Fireman Sam has been a fixture of children’s TV since being created in the 1980s by two London firefighters. Article continues below The animated series, now produced using CGI, has been used to ...

You're fired! 'Outdated' Fireman Sam dropped for not being inclusive. Lincolnshire's chief fire officer says the children's TV character is "outdated" and should be renamed "Firefighter Sam".

But Fireman Sam's 72-year-old inventor said that he would not change anything about the show and 'can't see' a problem with stereotyping. Speaking on BBC Radio 2, he said: 'It is for children, it ...

In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell chime for the first time on November 17 ...

Fireman Sam producer apologises after character seen treading on Quran. Scene first aired in 2014 but Channel 5 has now removed it from circulation. Jess Denham. Wednesday 27 July 2016 08:02 BST.

One of Britain's top fire chiefs believes Fireman Sam should have a rebrand. London Fire Brigade Commissioner Dany Cotton says that there's "no such thing as a fireman" and that it's time to ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

He's Prince George's hero next door. In fact, Fireman Sam has been on the scene for millions of children - and their parents - for 30 years. The firefighter from Pontypandy heard his fire bell ...