Fireman Sam will be replaced by three new characters created in-house: fire extinguisher shaped Freddy, Filbert and Penelope. Les Britzman, the service's Chief Fire Officer, told Good Morning ...

A fire service has axed the use of Fireman Sam because the character is 'outdated' and 'not inclusive'. The decision to do away with a mascot from the kids TV show, in an effort to encourage more ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the ...

The writer who created Fireman Sam has waded into the show's sexism row and hit back at critics who said the programme puts women off joining the service. David Jones, who is himself a former ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...

FIRE chiefs have banned much-loved children’s TV character Fireman Sam — for being a man. Lincolnshire Fire and Rescue service has axed the 30-year-old favourite from promo material saying he ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

THE makers of children’s cartoons Peppa Pig and Fireman Sam have been accused of sexism by firefighters. London Fire Brigade has blasted the kids’ shows for using “stereotypical gender ...

https://twitter.com/BirdsOfJannah/status/757708379372609536?ref_src=twsrc%5Etfw An episode of the British cartoon show “Fireman Sam” has been removed from ...

The creator of Fireman Sam has responded to the controversy surrounding the children's show after a claim that it puts women off joining the service. David Jones, himself an ex-firefighter ...

One of Britain's top fire chiefs believes Fireman Sam should have a rebrand. London Fire Brigade Commissioner Dany Cotton says that there's "no such thing as a fireman" and that it's time to ...