These days, the faces of white women and men, mostly from Eastern Europe, stare out from India's billboards, from the facades of glitzy, glass-fronted malls and from fashion magazines.

Indians are conditioned to value fair over dark and dusky. If you look at Indian media—both TV and movies—you will see countless examples of preference for fair skin.

The Miss India pageant has come under fire for lacking diversity after a newspaper released headshots of the 30 finalist that looked shockingly identical.

In India, a country where the majority of the population is dark-skinned, there is a widely held belief that dark complexions are inferior to fair ones. This prejudice manifests itself in ...

Black Lives Matter movement has sparked a change in Indian society — from Bollywood celebrities tweeting support for racial justice in the U.S. to manufacturers nixing popular skin-whitening creams.

“Fair skin is considered an asset in India,” said Rachna Gupta, a 38-year-old part-time interior designer. That’s why, once a month, she goes to a busy south Delhi salon to have Jolen Creme Bleach ...

For example, our trivia above tells us fair skin evolved in two separate events for Europeans/South Asians and East Asians. A team of biologists from Europe, India and Australia examined the genes ...

In the four years since it launched its "Fair and Handsome," skin-lightening cream for men, the company has seen sales grow annually by 35 per cent to about $30-million, says its director Mohan ...

This concept of finding a fair skinned wife is deeply ingrained in the mind-set of every marriageable Indian man and his parents. A mere glance at the regular matrimonial advertisements in newspapers’ ...