In essence, factor analysis in marketing research is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Let's use this classical statistics technique -- and some R, of course -- to get to some of the latent variables hiding in your data. Factor analysis is a classical statistics technique that examines ...

The rise of social media platforms has fundamentally altered the public discourse by providing easy to use and ubiquitous forums for the exchange of ideas and opinions. Elected officials often use ...

The three-factor analysis displayed in Output 26.3.3 generates this message: WARNING: Too many factors for a unique solution. The number of parameters in the model exceeds the number of elements in ...

Extractables and Leachables (E&L) commonly include antioxidants, slip agents, plasticizers, monomers, cross-linking and other agents. There are also a number of other kinds of common molecules that ...