For a couple of years now, Danish toy maker LEGO has been knee-deep in the world of Formula 1 and constantly released related sets that have captured the imagination of the competition’s fans. None of ...
LAS VEGAS -- A Lego-liveried car will take part in F1 Academy in 2026 as part of a new multi-year partnership between the Danish company and Formula 1's all-female support series. Lego launched a ...
MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...
The LEGO x Formula 1 partnership is going full throttle in 2026. A huge new wave of F1-themed sets has just arrived (and more are on the way), spanning everything from affordable Speed Champions ...
But what about an F1 race car? I mean, Lego already sells small versions of each team’s cars, but could you build a life-size version that you can actually drive on the circuit? It turns out you can.
Formula 1, the elite motorsport, and Lego, the famous brick-building toy, have one thing in common—both brands have legions of fans around the world and a following unlike any other. Now, the two ...
Lego is deepening its Formula 1 collaboration by partnering with F1 Academy, introducing a dedicated multi-year deal. Starting in 2026, Lego will sponsor a race car driven by Esmee Kosterman, ...
“It’s an amazing gift for F1 lovers!” ...
Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Nov 20, 2025, 06:36pm EST The new Lego F1 Academy car ...
If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...