Photo Caption: A clip from an Expedia ad that will run on Netflix in Japan. Source: Expedia/YouTube https://www.youtube.com/watch?v=FnLMMhAI5YI&t=1s Booking.com is ...

Expedia launched a brand new TV ad Friday, timed to drop during CNN's coverage of the Trump inauguration, and it has a very different message than the new president's 'America First' rhetoric. The ...

Expedia's advertising and media business now accounts for nearly one-tenth of its overall revenue, and in the just-completed third quarter it was the prime factor responsible for increasing the ...

A lot of public companies are actively wondering how they will counter an onslaught if they become a target of the new administration in Washington. It's therefore a fairly gutsy act when companies ...

A California hotel operator has filed suit against against Expedia, alleging that the online travel giant buys search and social media advertising for properties not listed on its sites and then ...

Donald Trump was inaugurated Friday, leading to million thinking they had awoken inside an actual episode of "Black Mirror" or "The Twilight Zone." Regardless of your thoughts on his politics, Trump's ...

Expedia spends 80% of marketing on TV and 20% on digital, with 20% of the digital spend going to programmatic, according to the company's Director of Brand Marketing Vic Walia. Walia told AdNews that ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook The advertisement will be running during the first quarter of the game, and will coincide with ...

Expedia has launched a new behaviorally targeted ad format that allows advertisers to reach consumers when they are planning trips and are more likely to make travel-related purchases. The new ...

On the outside this might look like the travel giant – which owns Hotels.com, Trivago and HomeAway – is not straying far from traditional ATL advertising but its senior marketer has told The Drum that ...

With Expedia.com's U.S. market share dipping, parent company Expedia Inc. shuffled management at Expedia North America and hired a new advertising agency. Paul Brown was appointed president of Expedia ...