Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Large language models (LLMs) have seen ...

For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

As AI evolves, the concern that AI-generated content will replace original, authentic human writing has become a frequent topic of discussion and debate. For example, in February 2023, just months ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search ...

Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this current dispensation. How can you distinguish ...

Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

Part of the reason Google decided to start developing its own Chrome browser—all the way back in 2008—was to funnel people toward all of its web apps, from Google Docs to Gmail to Google Maps. And of ...