Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

The consumer goods industry is experiencing a monumental shift, driven by the adoption of artificial intelligence (AI) in supply chain management. From food and beverage companies to electronics and ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...