Here are five real-world examples of impact-based marketing campaigns to show you what it ... You Can’t Stop Us was a split-screen ad that showed athletes from different backgrounds and sports ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

For example, a younger demographic may be more familiar with receiving marketing from social media ... data that allows you to focus future campaigns. Don't waste your time or energy sending out ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

for example, the subsequent ad break might feature one of the appliances in the room. But much more common are campaigns that focus on specific details of how audiences have already connected to a ...