Here are five real-world examples of impact-based marketing campaigns to show you what it ... You Can’t Stop Us was a split-screen ad that showed athletes from different backgrounds and sports ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Rivian is launching its first ad campaign featuring online short films inspired by stories of how owners have used their ...

for example, the subsequent ad break might feature one of the appliances in the room. But much more common are campaigns that focus on specific details of how audiences have already connected to a ...