Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Erika Rasure is globally-recognized as a leading consumer economics ...

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Recording every individual in a population is impractical, unnecessary, and expensive (Magurran 1988). Instead community ecologists and scientists in general take replicated samples to represent the ...

We can all agree that there are few marketing techniques older than sampling. Distributing samples has always been an incredibly effective way for brands to convert new customers and gain attention in ...

Oct. 8, 2008— -- Surveys based on a random sample of respondents are subject to sampling error – a calculation of how closely the results reflect the attitudes ...