Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics (IAE) has ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Ethical business practices are important in every industry, including digital marketing. Consumers are often distrustful. The public hasn’t forgotten past ads that they suspected were too good to be ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Ever confided in an AI chatbot? If so, you’re not alone. Already over 100 million people worldwide are estimated to be using AI chatbots for mental health support, ranging from therapy to life ...

An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

Building a career in social media marketing while raising kids has been a unique, dichotomous experience. From 9 am to 5 pm, I’m heads-down, focused on maximizing audience growth and engagement while ...

Advertising is everywhere. We are always being persuaded by it, whether it's through billboard ads or posts in our social media feeds. As someone who has worked in advertising for over a decade, I ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era where artificial intelligence (AI) is ...