Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

With his bright red coat, big orange nose, and wide eyes, Elmo is arguably the most famous of the Sesame Street muppets–but he didn’t always have it this good. Elmo began as an "Anything ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

The fun collaboration left Federer doubting himself as Elmo playfully challenged his understanding of the ‘On’ logo. The former World No. 1 maintained his partnership with the Swiss company ...

According to the Swiss athletic brand, the new spot shows Federer and Elmo playfully clearing up any confusion around On’s brand name and logo in a “memorable way.” More from Footwear News Super Bowl ...