Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

When you think about traditional financing models, banks don’t really look at a startup elf company as being investment-worthy" ...

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their ...

As the parent of a half-Jewish, half-Christian child who was already a sharp-eyed Santa skeptic by the time he started preschool, I did not want my kid to be the jerk who ruined Christmas for his ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Is "Die Hard" a Christmas movie? What's the most annoying Christmas song and is Elf on the Shelf creepy? Here's where ...

A few years ago, Kurt Neesley of Redondo Beach, California, was brainstorming where to put his family’s Elf on the Shelf for his three kids to find the next morning. He decided to make it look like ...

"I wanted to bring joy to the holiday season." No matter your feelings about Elf on the Shelf, we can all agree on one thing: 6-month-old Dylan Eubert is as cute an elf as they come, dressed up as the ...