Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? Ads that matched brands' other online/offline campaign ...

Ads on YouTube are going to be a lot more annoying than they are already. The company is using Gemini AI to find the peak moments of any given video, and place ads there.

YouTube is launching a Gemini AI feature to target ads to viewers at peak engagement. The Google platform has unveiled plans ...

YouTube has introduced a new feature, Peak Points, that will insert ads at what it deems the “peak” moments of videos. This ...

As more Americans use ad-supported streaming video services, marketers have numerous opportunities to engage with viewers ...

Successful advertising, with respect to growing brands, is largely a result of effective creative execution. What creative execution or messaging elements of video advertising more effectivelydrive ...

YouTube is leveraging Google's Gemini artificial intelligence technology to help advertisers target viewers precisely when ...