The latest character to join the Sanrio family, the Japanese lifestyle brand behind Hello Kitty, isn’t a cuddly animal, or even a living creature. It’s an egg named Gudetama. The company just ...

Sanrio's new Gudetama, the lazy egg character -- which our Food section colleague Jenn Harris first told you about last month -- made its stateside debut earlier this week.

From the folks who brought you the first ever Hello Kitty food scavenger hunt last year, Sanrio and Plan Check are partnering up again. This time, Plan Check’s executive chef Ernesto Uchimura ...

That egg is Gudetama, a cartoon that skyrocketed to international fame after Sanrio introduced the character in 2013, not long after Hello Kitty, its biggest star, started to underperform.

Highland Park Bowl and Sanrio are celebrating Gudetama, the lazy egg, with a dedicated bowling lane, merchandise, food and special events.

The world’s favorite lazy egg remains unbothered. Sandwiches at the Gudetama Cafe range from $13.50 to $18. Each one has some form of egg on it, whether it be chicken eggs or quail eggs.

The Gudetama Cafe, in Buena Park, California, is modeled after Sanrio’s lazy egg character (Sanrio is also the creator of Hello Kitty and other Japanese mascots that include both animals and food).

Lazy egg Gudetama is Sanrio’s best hope to stay relevant in the era of gross cute The Sanrio character with the most hustle just happens to be its laziest.