As we head into fall, the fashion and beauty trends start to change with the seasons! I’ve put together a list of trending ...

Eyeshadow palettes are always something that can transform your whole makeup look. Watch some tutorials to see what styles ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

The bestselling mascara from e.l.f. is "formulated with fibers to give your lashes limitless length and definition for a naturally-enhanced look." Its wand is narrow and flexible, which helps ...

While reviewing and raving over this primer, one happy Amazon reviewer said, “I bought this product to add to my makeup bag, and I must say, this primer is the truth! It held my makeup in place, ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

TikTok’s renowned Get Ready With Me (GRWM) content finds a place at the vanity table alongside e.l.f. makeup in a new late-night talk show inspired by Jennifer Coolidge, featuring Ashley Park and Ziwe ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...