The BriefA soft launch of Santa Monica's Entertainment Zone began Friday, June 13, allowing people to drink on the ...

The city approved the zone as part of a broader effort to boost business on the promenade, an area where blocks are closed to ...

Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch.

SoCal's first-ever Entertainment Zone allows visitors to stroll a portion of Santa Monica with a cocktail in hand.