Researchers from Europe and Vanderbilt University looked at hundreds of cereals and found that consumers seemed to be drawn more to claims based on the presence of something good, rather than the ...

The limited-edition packaging featuring the new artwork and comic strips drawn by Brent Schoonover ... who admits that Boo Berry was his preferred cereal when he was a kid. "I loved the milk ...

A new study from the clever minds at the Food and Brand Lab at Cornell University and Yale University offers a clue as to why kids are so drawn to the famous cereal “spokes-characters” like ...

The puffy pieces of sweetened corn that constitute a box of Trix have evolved considerably since General Mills introduced the cereal in 1954, but never before has a change to the formula drawn ...

If your child begs, pleads, and throws a hissy fit to get you to buy the sugary cereal featuring a cartoon mascot on the box, all is going according to plan. It’s fairly common knowledge that ...