A member of the Mid-South Viper Club of America, D’Ann Rauh worked exclusively with the Dodge Design team to select the personal touches she wanted on her car. The custom bronzed gold exterior ...

The new program comes a few months after Dodge cut the starting price of the Viper by $15,000 to about $85,000 following lower than expected sales. The custom program was announced in conjunction ...

Lower price%2C custom ordering system could boost Viper sales in 2015. Dodge only sold 760 Vipers last year. Initially%2C FCA US planned to sell about 1%2C500 per year. FCA US, the company ...

Remember when Dodge announced its slightly confusing but ultimately quite cool 1 of 1 custom-order program for the 2015 Viper SRT? Today you can begin acting out your most perverted Viper ...

Dodge has announced the new Viper 1 of 1 program in which customers can now customize their Viper in one of 25 million possible variants — at no extra cost. Ordering a new 2015 Viper GT Custom ...

I dig it. This photo was provided by Jonathan Brobst, who is also the owner of this Viper, and we thank him for it. Is it nice enough to be your wallpaper this week? You decide! You can see more ...

Dodge launched the online configurator for the Dodge Viper GTC allowing the fans of the V10 supercar to spec their own custom Viper. The GTC program gives customers the choice between more than 25 ...

The Dodge Viper hardly needs any help turning heads. But for D'Ann Rauh, owner of what Dodge is billing as the "ultimate factory customized Viper," the huge fenders, long hood, and ferocious ...

The build-your-own, customizable 2015 Dodge Viper GTC site is now live online, which means whatever hope gearheads had of getting anything done today just went out the window. The online build ...