The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

A differentiated product assortment and growing omnichannel presence are helping boost sales and traffic at Sprouts Farmers Market. But the specialty grocer told analysts Tuesday it believes there’s ...

Discover how market challengers use strategies like pricing, product differentiation, and innovation to compete with market leaders and change industry dynamics.

This study presents a theoretical framework to explore the mechanism of firms' preference for different distribution strategies. The results indicate that the manufacturer, retailer, and e-tailer ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...