Many companies today have data residing in different departments or even multiple digital properties ... for Customer Data Platforms by Gartner is a major stage in the maturation and essentiality of ...

Are you struggling to stand out in the digital world? A digital marketing expert plays a crucial role. This blog will guide you through their responsibilities and the skills they need. Keep reading ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

or even an e-mail newsletter registration – any conversion or micro-conversion that gets a customer more deeply engaged with a marketer’s product or service. Digital marketing is different from ...

During a recent panel discussion, industry leaders revealed how they’re using the technology to engage staff and better ...

marketers are racing to capture fleeting consumer attention, and *phydigital*—the seamless blend of physical and digital experiences—is proving to be a winning play. Supercharged by marketing ...

With these age definitions, marketers ascribe to audiences all sorts of traits and behaviours which, in reality, could apply to people of all ages. At the same time, we see that marketing ...