No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with suffixes denoting who and what they’re intended for.

So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.

Unified product lines Grey box shifter, Dell has killed off its XPS branding, marking the end of an error for the iconic clamshell ultralight laptops, 2-in-1 devices, and desktops that have become a staple for many users.

It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking over.

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.

Dell is trading in its much-loved and highly-respected XPS and Inspiron brand names in favor of a slightly different approach. In what could be the most confusing rebrand ever, Dell announced during CES 2025 that it’s ditching those famous lines for all-new ones,

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might