And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. According to a marketing agency, the colour choice is no ...

Tesco is overhauling its yellow sticker sections to make discount food ... crashed yesterday as the supermarket opened its Christmas delivery slots for its Delivery Saver customers.

If you’re looking to save on your food shop amid the cost of living crisis – with food prices soaring over the past few years – it’s useful to browse the yellow sticker section.

When is the best time to get yellow sticker discounts? Yellow sticker discounts can be snapped up fast by savvy shoppers, so if you want to grab the best bargains, heading to the supermarket as ...