While the Milwaukee Bucks try to get the rest of the NBA to "Fear the Deer ... logo, looks serious, if not angry. The Jager "stag" has a blank look, under a cross that hovers over his head.

Filed with the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board, the opposition asserts that the Bucks' new logo is too close to Jagermeister's long-standing stag logo ...