H ave you ever been to a wedding and thought, Ooh I'm stealing that idea, thanks? Well, my dear friend Emily recently had ...

For her December wedding in London ... With her date falling right before the holiday, she wanted flowers that made her wedding feel elegant yet festive. “It was just incredible to see all ...

But after hearing the idea, it immediately clicked for Emily, 30, and Lorin, 28 — they wanted to deliver the flowers themselves. "I called Villa Toscana a week before our wedding to coordinate ...

Within that sector, Poppy is one of the startups smelling success with its proprietary technology for the booking and fulfillment of wedding flowers, a $5 billion opportunity in itself ...