For nearly a decade, Toni Matthews-El has published business topics ranging from cloud communication software to best steps for establishing your own LLC. In addition to Forbes Advisor, she's ...

Filing a DBA in California feels like you’ve crossed a finish line. You stand in line, hand over your form, pay the fee, and walk out with a stamped paper. You think: That’s it. I'm an official. But ...

‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

What is a Fictitious Name Permit and when and why do you need one? In this article, we cover some of the most common questions and misconceptions about Fictitious Name Permits, which are required to ...