Blogs are a way to give visitors a company's expert opinion on a topic. Search Engine Optimization is one way to increase online visibility for your business. Planning content based on data has a real ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

Having a strong social media presence is crucial to the success and growth of today’s brands and businesses, but keeping up with media trends can be head-spinning. It seems like new hashtags and ...

Avid has introduced Avid Content Core, a content data platform that it says “will redefine how media is created, managed, and monetized.” The data-driven content platform, which empowers ...

To stand out, you need exceptional ideas and compelling content in fascinating formats. All three can be enabled by one factor: data, connected and informing decisions at three levels of your business ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

For decades, the entertainment business has celebrated instinct. Executives were praised for having a “gut feel” for the next hit or the ability to read the cultural moment and trust their creative ...