Even long-haired dudes got in on the trend. Aquaman actor Jason Momoa wore a pink scrunchie to the Oscars, along with a blush-pink suit whose design was based on another scrunchie he showed off in ...

(He would absolutely have two pale pink scrunchies, actually ... The world of Game of Thrones is a dark, unyielding one. But the world of Jason Momoa is bright, bold, and full of beer.

Coordinating with wife Lisa Bonet on a his-and-hers pink color story ... yes, a matching scrunchie (complete with its own mini Fendi label), slung around his wrist. Presenting during the ceremony ...

You could say I bought this ballerina-looking scrunchie as a literal form of retail therapy. Its just-twee-enough pink-gingham pattern and oversized bow make me smile, replacing scary ballet ...

And not just any scrunchie but a custom pink-velvet Fendi affair to match his pink-velvet tuxedo. On Mr. Momoa’s YouTube channel, he noted that his entire pink Oscars outfit was inspired by a ...

Jason Momoa’s scrunchie matches his suit. I repeat, JASON MOMOA’S SCRUNCHIE MATCHES HIS SUIT. If I don’t see pink velvet scrunchies on ASOS soon I’ll throw things. #oscars pic.twitter.com ...

the scrunchie is officially back in style and we couldn’t be more thrilled to put our hair up with the oversized hair ties. Gigi Hadid was out in NYC on Sept. 6 wearing a dark-wash Fenty Denim ...

But what caught the eye of fans was the pink scrunchie on Jason Momoa's wrist. The velvet hair accessory was the perfect compliment to his blush suit, and just begged for the actor to sweep up his ...

The biggest surprise? How many people are being separated from their best scrunchies. More specifically, silk versions and Prada creations. It's pretty interesting since although the hair ...