The Dallas Cowboys Cheerleaders secured a pay raise of approximately 400% for the 2025 season. The pay bump is revealed in episode 7 ("Saturn Returns") of the second season of "America's Sweethearts: Dallas Cowboy Cheerleaders," which began streaming on Netflix June 18.

However, during season 2, some of the squad's veterans banded together to fight for higher pay. That resulted in a "life-changing" 400% pay increase for the upcoming 2025-26 season, fourth-year member Megan McElaney told cameras.

In an interview with the New York Times, former cheerleader Jada McLean provided more details about the raise. In 2024, McLean claims she made around $15 dollars an hour and $500 per game. With the raise, cheerleaders can now make $75 per hour or more, depending on the number of years spent on the team.