Plush, squishy, and heart meltingly cute, these plush toys are great as a collector item or by kids, or as stress relief ...

Take the cuteness everywhere with these sanrio inspired amazon accessories! Whether it is a plush hat, a pencil pouch or a ...

In comparison with the word utsukushii—meaning “beautiful” or “lovely”—the word kawaii is more playful. Things can be kimokawaii (creepy cute), busukawaii (ugly cute), or erokawaii ...

A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos. “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi ...

“Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.” Kawaii culture is classified by ...

Celebrity sea lion Tama-chan is causing a flap yet again. But this time it's not the hordes gathered on the concrete banks of his resting places in various Kanagawa rivers, but Japan's foreign ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...