(By the time Westerners adopted the cute life, Japan had a wealth of kawaii animal characters to offer.) “UwU” — the emoticon pronounced “oo-woo,” representing a smitten face that would ...

An emerging Japanese school of thought, which revolves around the study of Kawaii or the quality of being cute, has found evidence that staring at cute things can boost mood and ...

A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos. “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi ...

🍩 In this step-by-step tutorial, learn how to decorate kawaii-style cookies shaped like fries, burgers, milkshakes, bacon, and eggs — complete with cute little smiles and pastel cheeks.

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses ...

Integral to the global phenomena of cute, the exhibition asserts, is “kawaii,” a Japanese word which literally translates as “cuteness.” According to the exhibition, modern kawaii culture ...

As the economy progressed through the 1970s and 1980s, so did consumer subcultures – and cute as a style began ... saw the refreshing of the ultimate kawaii brand, Hello Kitty, expanded to ...

But what does “kawaii” actually mean? In Japanese, the word literally means “acceptable for affection” or “possible to love” and has been translated as meaning “cute,” “adorable, ...