Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Customer connection has become the defining advantage in e-commerce as brands balance personalization, data, automation, and ...

Retail media networks (RMNs) have become as mainstream as existing content and advertising channels. The problem is that RMNs ...

Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...