Apple confirmed that the current ads will run in either the existing position or further down in search results.

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...

Early next year, Apple will begin running additional ads in search results where 65% of downloads begin. The move is intended to help developers and advertisers reach consumers.

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

You might not love that the App Store will introduce additional ad placements in search results, but Apple insists it's a ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not ...

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable ...

Apple is preparing to show more ads inside App Store search results, a change that will give developers additional visibility ...

From 2026, Apple will show more ads in the App Store – not just at the top, but also further down in search results.