Viking, which will start to roll out next month after an official launch in Iceland, is the first men’s eau de parfum from Creed since Aventus hit counters in 2010 — which remains a bestseller.

Ninth-century Viking Norfolk will be one of the spectacular settings for the latest edition of the hit video game Assassin’s Creed, it can be revealed. Assassin’s Creed Valhalla, the 12th ...