YouTube stars now reach as much people as legacy media — and they’re poaching some of the top players to grow even bigger. By Alex Weprin Senior Editor In the shadow of the Disney and Warner Bros.

At its Made On YouTube event on Wednesday, the company announced that creators can now brainstorm ideas for videos with the help of AI right within YouTube Studio. YouTube will also soon start letting ...

At YouTube’s NFL suite, creators Dhar Mann and AdamW and CEO Neal Mohan sketched out a studio system that moves faster, costs less, and connects more directly than Hollywood.

On Monday, YouTube announced that it will now allow creators and rights-holders to choose whether "third-party companies [can] use their content to train AI models directly in Studio Settings under ...

The Google-owned platform was in the spotlight from the get-go, but is the landscape as one-sided as the MIP frenzy suggests? THR looks at how 2025's headline focus panned out. By Lily Ford Everyone ...

YouTube is expanding its Creator Music feature, announced last year, with new AI features in addition to the launch of an AI-dubbing tool. Currently, creators can use Creator Music to search for songs ...

Creator economy company Spotter, best known for writing checks in exchange for rights to YouTube back catalogs, announces a new subscription-based product targeting creators as customers. Spotter ...

Add the right animation effects and your logo becomes an emotional cue, a cinematic symbol, and a visual handshake. AI automatically applies transitions, depth, timing, and motion arcs that would ...

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