Whether you are hiring a professional creative agency or you decide to ... If you're working with a logo design company, be sure to do your research prior to equip them with as much information ...

If you company is like mine, your first big graphic design project is your logo and a brand guide ... They have a lot of personality-- they can be creative, elegant and/or casual.

If you have a creative flair and artistic abilities, you can put them to good use by starting a logo design service ... overheads necessary to operate the business. You can work from home and ...

a creative and visually appealing logo can attract people to your advertising messages. If your company brand emphasizes cool, hip and trendy, a logo with a sleek and edgy design has a natural ...

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

The award honors the branding work developed in collaboration with the hotel to bring The Boiler Room’s unique story, historic setting to life.

Tom Kelley is the co-author of Creative Confidence (Crown Business, 2013) and a partner at IDEO, a global design and innovation firm. Explore HBR HBR Store About HBR Manage My Account Follow HBR ...