All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly ...

It's no secret that AI has infiltrated the creative industries but despite this, most AI company logos look the same – boring, corporate and wholly lacklustre. The irony of this logo design trend is ...

Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

Opinions expressed by Entrepreneur contributors are their own. Logos are big talkers. I love weighing in on the logo design process for my ventures, because my logo is how I’m going to introduce ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Marrying them together in a way ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...