This homogeneity makes it perfect for big display logos but “not ... well with sans-serif fonts? In fact—oh, you need to get another drink? Oh, sure, that’s cool. Correction, Jan. 7, 2013 ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...