Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on your bottom line profits. After all, conversion is the difference between a sale and a fail.

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business. To convert, you need to get a few things right, including ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. The first article in this three-part series answered specific ...

Opinions expressed by Entrepreneur contributors are their own. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense ...

As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Opinions expressed by Entrepreneur contributors are their own. For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean ...