Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

The European and International Booksellers Federation (EIBF) is a non-commercial European and international umbrella organization representing national booksellers’ associations and booksellers across ...